Why 100 Customers Is the Breakthrough Milestone
Once you get 100 paying customers, your business becomes stable. These buyers can generate recurring income through:
- • repeat purchases
- • subscription income
- • custom requests
- • bundle upgrades
Most creators who reach 100 buyers earn between **$800–$2,500/month** depending on how well they upsell.
Step 1: Build a Brand That Buyers Notice
You don’t need a huge following — but you DO need a recognizable identity. Buyers remember creators who have:
- • a consistent username
- • a defined niche (arches, soles, heels, socks, yoga, etc.)
- • a color aesthetic or theme
- • a balanced mix of SFW + soft teaser content
Treat your brand like a “character” buyers follow.
Step 2: Pick the Right Selling Platform (This Matters Most)
Your choice of platform determines how quickly you find your first 100 customers. Some platforms make discovery impossible unless you're already famous.
Here’s how 2025 platforms compare:
| Platform | Discovery | Fees | Verdict |
|---|---|---|---|
| Footly | ⭐ Algorithmic feed, promotes new creators | 0 subscription fees | Best for getting first buyers |
| FeetFinder | Weak discovery | $5–$15/mo subscription | Slower growth |
| OnlyFans | No discovery at all | 20% commission | Requires existing audience |
If you’re starting from zero, **Footly gives you the highest chance of being discovered by real buyers** — especially through its TikTok-style feed system.
Step 3: Use Social Media as a Traffic Funnel
Social media doesn’t replace your platform — it feeds customers into it. In 2025, the highest-performing platforms for feet pics creators are:
- Instagram: best for brand-building + aesthetic posts
- Reddit: best for instant buyers and niche traffic
- Twitter/X: best for fast engagement + posting often
- TikTok: best for viral reach (stay SFW)
The trick is to avoid oversharing on social media — keep teasers public, keep paid content on your platform (preferably Footly).
Step 4: Create Content That Converts Viewers into Buyers
Your first 100 customers will come from content that motivates them to click your profile link. These types of posts work best:
- • “POV” feet angles
- • clean close-ups of soles or arches
- • lotion/oil shine teaser clips
- • soft socks, heels, or foot jewelry
- • “behind the scenes” lighting videos
On TikTok and Instagram, **keep everything PG-13** to avoid shadowbans.
Step 5: Engage Daily — The Most Overlooked Growth Hack
The creators who hit 100 buyers fastest aren’t always the most attractive — they are the most interactive.
- • reply to comments
- • reply to DMs
- • post stories daily
- • comment on related profiles
- • join Reddit threads
- • answer buyer questions fast
Engagement boosts visibility. Visibility = buyers.
Step 6: Offer Deals to Encourage First-Time Buyers
Your first 100 customers will almost always buy because you made the decision easy. These offers convert incredibly well:
- • “$10 starter bundle”
- • “Buy 2 bundles, get 1 free”
- • “Custom short video for first-time buyers”
- • “$5 first-time photo pack”
Once a buyer purchases once, they’re 3× more likely to buy again.
Step 7: Use Footly’s Algorithm to Get Automated Customers
Footly gives creators a massive advantage because it promotes new content and new creators algorithmically — similar to TikTok.
How to trigger the algorithm:
- • upload at least 5+ pieces of content per week
- • keep your profile complete and consistent
- • respond to messages quickly
- • post bundles and new collections often
Many creators get their first 20–50 buyers from the Footly feed alone without any social media following.
The 100-Customer Roadmap (Exact Timeline)
- • Week 1: Set up brand, platform, and post starter content
- • Weeks 2–4: Promote daily on Instagram/Reddit/TikTok
- • Month 2: First 20–40 customers from Footly feed
- • Month 3: 50–80 customers through custom requests
- • Month 4: Hit your first 100 customers
If you follow this consistently, hitting 100 customers is almost guaranteed — and that’s where $1K–$3K/month income starts becoming consistent.
Final Thoughts: Your First 100 Buyers Are Closer Than You Think
Most creators overestimate how hard it is to build a customer base. What slows people down is lack of consistency, wrong platforms, or no clear funnel.
With a clear brand, consistent posting, and Footly’s automatic discovery, your first 100 buyers can come surprisingly fast — often in under 90 days.
Footly is built to help new creators get discovered — with zero subscription fees and an algorithm that pushes fresh content. Start building your buyer base today.