How Pricing Actually Works
Pricing is a mix of perceived quality, scarcity, and trust. Buyers pay more when your page looks professional, your previews are clean, and reviews confirm you deliver fast. Start in a friendly range, build proof, then raise.
2025 Price Bands
| Content Type | Starter | Growing | Pro |
|---|---|---|---|
| Single photo (stock) | $5–$10 | $12–$20 | $20–$35 |
| Photo set (5–10) | $25–$40 | $45–$80 | $90–$150 |
| Short video (1–3 min) | $30–$60 | $70–$140 | $150–$300 |
| Custom (photo/video) | $50–$100 | $120–$220 | $250–$500+ |
| Subscription (monthly) | $8–$12 | $12–$25 | $25–$50 |
💡 Rules of Thumb
- Start low → raise 10–20% after every 5–10 positive reviews.
- Customs price = base rate × (complexity 1.2–3.0) × (rush 1.2–2.0).
- Bundles outsell singles: “5 photos for $24” beats $6 each.
- Price endings: $14, $24, $39 convert better than round numbers.
Bundle & Tier Strategy
Use bundles to raise average order value, and subscriptions to stabilize income.
Bundles
5 photos $24 • 10 photos $39 • 10 photos + 1 short video $59
Subscriptions
$12/mo basic (weekly sets) • $25/mo premium (weekly sets + 1 custom/mo)
Discounts That Actually Convert
- First-time buyer: 15% off code for 48 hours.
- Cart builders: “Add any set to get 20% off a video.”
- Subscriber loyalty: 10% off customs for active subs.
- Seasonal drops: limited holiday sets at premium pricing.
When to Raise Prices
- Sell-through rate above 40% for two weeks.
- Custom queue consistently > 3 active requests.
- 10+ positive reviews with delivery under 48 hours.
- High engagement from previews (saves, likes, DMs).
Raise by 10–15% per step. Never jump more than 25% at once unless demand is overwhelming.
Avoid Race-to-the-Bottom Pricing
Underpricing attracts hagglers and burns you out. Use clean previews, fast replies, and consistent delivery to justify premium tiers. Remember: buyers pay for trust and taste, not just pixels.
Footly Pricing Advantages
- Feed-based discovery that rewards engagement, not tenure.
- Verified buyers only → fewer time-wasters, more real orders.
- Custom requests with upfront payment—no chasing.
- Transparent earnings dashboard and fast withdrawals.
📈 Starter Pricing Template
Singles $8 • Sets (8) $32 • Video (2 min) $49 • Customs $89 • Sub $12/mo
Raise 10–15% after every 8–10 successful orders or 10+ new reviews.