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How FeetFinder’s Algorithm Works (And Why Footly’s Is Better)

FeetFinder says it uses an algorithm to help creators “get discovered,” but most users have no idea how it actually works — or why their views suddenly drop. Here’s a clear, honest breakdown of how the system functions and the modern approach platforms like Footly use instead.

November 20, 20257 min readUpdated for 2025
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TL;DR

FeetFinder’s “algorithm” is really a simple ranking system based on tags, recency, and seller activity. It isn’t designed for discovery — meaning new creators get buried fast.

Footly uses a modern AI-powered feed that behaves more like TikTok: content is shown to buyers based on behavior, interests, and engagement, not just uploads or tags.

If you feel invisible on FeetFinder, this article explains why.

The Truth: FeetFinder Doesn’t Really Have a Modern Algorithm

FeetFinder uses the word “algorithm” in marketing, but when you look at how the platform actually recommends creators, it becomes clear: it functions more like a basic sorted directory than a true discovery engine.

This is the reason why so many creators complain about:

  • • Views dropping after the first few uploads
  • • Buyers always seeing the same profiles
  • • New creators getting 0 visibility
  • • Tags working inconsistently

How FeetFinder’s “Algorithm” Actually Works

After analyzing creator reports, browsing patterns, and sitemap behavior, the FeetFinder discovery system appears to rank creators using a simple mix of:

1. Recency

Newer uploads get a temporary boost at the top of category pages, then quickly fall off within hours or days.

2. Tag Matching

Buyers search tags like “soles,” “high arches,” or “toe rings.” If your tag matches, you appear — but you compete with thousands of profiles.

3. Creator Activity

More active creators (messaging, posting, checking their account) seem to stay higher in search results.

4. Category Placement

Creators are put into broad categories, but the ranking inside each category is mostly static and based on sorting, not machine learning.

Why This System Hurts New Creators

FeetFinder was built in 2019, before TikTok-style content feeds took over the internet. Its discovery system reflects that older era.

The problem is simple:

If buyers don’t manually search for your exact tags, they may never see you.

Compare this to modern platforms where discovery is personalized and content is pushed to buyers based on behavior — not just uploads.

How Footly’s Algorithm Works (Modern, Personalized, Fair)

Footly uses an AI-powered recommendation engine similar to TikTok, Instagram Reels, and modern dating apps. Instead of treating creators like static listings, Footly treats each post like its own piece of content that can rank, grow, and spread.

1. Buyer Behavior Signals

The feed learns what buyers click, view, favorite, or purchase — then shows them more of what they like.

2. Creator Performance Signals

Posts that get high engagement or fast purchases get boosted to more buyers automatically.

3. Fair Boosting for New Creators

New accounts receive boosted visibility to help them “break in” and get early traction — something FeetFinder does not provide.

4. Content-Level Ranking (Not Profile-Level)

Each post is recommended independently, giving every upload a chance to take off even if you're brand new.

5. Real-Time Dynamic Feed

The feed updates as buyers interact — not once per day like legacy category sorting.

Side-by-Side Comparison: FeetFinder vs Footly Algorithms

FeatureFeetFinderFootly
Discovery TypeStatic grid + tagsAI recommendation feed
New Creator BoostNoneYes
Engagement RankingMinimalStrong
PersonalizationLowHigh
Profile vs Post RankingProfile-basedPost-based

Final Thoughts: Why Footly’s Algorithm Helps Creators Earn More

FeetFinder’s system isn’t “bad” — it’s just outdated. It wasn’t built for modern content discovery or fair ranking.

Footly’s algorithm gives every creator — especially new ones — a real chance to break through without having to market themselves nonstop on social media.

If you’ve ever felt invisible on FeetFinder, now you know why — and why newer platforms with personalized feeds perform so much better for most creators.

Want a Platform That Actually Helps You Get Seen?

Footly’s discovery feed gives every post a chance to shine — no subscription fees, no paywalls, no begging for traffic on social media. Just modern, fair visibility.

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